ideas on top of ideas

Brainstorming and preparation are key components to a successful outcome, in my case it will lead to two very successful ads. It is getting a little frustrating trying to come up with the right idea and putting it together. I am thinking about running with my first idea, which is the outline of a persons head surrounded by a circle emblem and the theme being the face of South Carolina correctional department. Within the outlined face I was thinking about using some of South Carolina's key elements to emphasis the state as a whole. Hopefully, it will translate to the screen and I am sure it will.